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9th January 2012

Photo reblogged from You Rach You Lose with 118 notes

rachelfershleiser: pith: Ah, so it begins. Free e-readers with the purchase of content (in this case, the New York Times at $19.99/month. Bookternet, is this the first? As far as I know, yes, this is a first. But it’s not unpredicted. In fact, Kevin Kelly of Wired fame was off in his timing by a little more than two months (and the wrong brand). Last February, he predicted that we’d see a free Kindle by November. Instead, we have a $79 base price for the Special Offers Kindle and Barnes & Noble beat everyone to the free point. Although Barnes & Noble took a pounding last week on the stock market, anybody considering them digital laggards should watch how often they’ve leapfrogged Amazon in the past year. Just look at the Nook Color to touchscreen eInk with the Simple Touch to the $0 device + content partnership we all saw coming. As for this NY Times partnership, Ami Greko pointed out to me today that she pays around $15 a month for weekend home delivery. This deal gets you the paper delivered to your Nook daily + unlimited NYTimes.com access. That isn’t a bad upgrade to daily (wireless) delivery. In fact, that $20 a month rate is the same as the tablet subscription plan to NY Times Digital Access. When you throw in a free device, that’s a compelling offer. Of course, I’m biased, as I’m a huge fan of my Simple Touch Nook. On another note, yesterday the back page of the Book Review in the Times was an ad for Nook covers through the NY Times store. It sounds like the Times is in bed with Barnes & Noble for some sort of larger advertising/content partnership, and it speaks very well of the B&N team behind it.

rachelfershleiser:

pith:

Ah, so it begins. Free e-readers with the purchase of content (in this case, the New York Times at $19.99/month.

Bookternet, is this the first?

As far as I know, yes, this is a first. But it’s not unpredicted. In fact, Kevin Kelly of Wired fame was off in his timing by a little more than two months (and the wrong brand). Last February, he predicted that we’d see a free Kindle by November. Instead, we have a $79 base price for the Special Offers Kindle and Barnes & Noble beat everyone to the free point. Although Barnes & Noble took a pounding last week on the stock market, anybody considering them digital laggards should watch how often they’ve leapfrogged Amazon in the past year. Just look at the Nook Color to touchscreen eInk with the Simple Touch to the $0 device + content partnership we all saw coming.

As for this NY Times partnership, Ami Greko pointed out to me today that she pays around $15 a month for weekend home delivery. This deal gets you the paper delivered to your Nook daily + unlimited NYTimes.com access. That isn’t a bad upgrade to daily (wireless) delivery. In fact, that $20 a month rate is the same as the tablet subscription plan to NY Times Digital Access. When you throw in a free device, that’s a compelling offer. Of course, I’m biased, as I’m a huge fan of my Simple Touch Nook.

On another note, yesterday the back page of the Book Review in the Times was an ad for Nook covers through the NY Times store. It sounds like the Times is in bed with Barnes & Noble for some sort of larger advertising/content partnership, and it speaks very well of the B&N team behind it.

Source: pith

  1. armchairsuperhero reblogged this from agentmlovestacos and added:
    Should’ve seen this coming, but I honestly didn’t think there was content worth the price of the device. I didn’t think...
  2. heyjulieann reblogged this from agentmlovestacos and added:
    hey guys? this is a ripoff. think about it. if a nook simple touch is 99$, and you’re paying 20$ a month for the NYT for...
  3. subfornails reblogged this from alexislogan and added:
    And with 19.99$ a month for twelve months, you will be spending 239.88$ for something you could have just bought for...
  4. alexislogan reblogged this from agentmlovestacos
  5. themoreridiculousthebetter reblogged this from agentmlovestacos and added:
    This is not free. This is masquerading as free. You end up paying US$240ish for a $99 Nook, or $240+99 for a Nook Color....
  6. eccentricditto reblogged this from agentmlovestacos and added:
    Finally a solution to newsprint waste. and slow papers. and black fingers.
  7. geeklikeme reblogged this from agentmlovestacos
  8. davidbabylon reblogged this from agentmlovestacos
  9. noxcauldron reblogged this from brasspistol and added:
    Until you get to the slightly smaller print, it sounds awesome. Then they tell you you have to buy the subscription for...
  10. fuckinmonkeyonyourback reblogged this from agentmlovestacos
  11. thehaakun reblogged this from agentmlovestacos
  12. brasspistol reblogged this from agentmlovestacos
  13. agentmlovestacos reblogged this from dethtron5000
  14. dethtron5000 reblogged this from emergentfutures
  15. agent355 reblogged this from ebookworm
  16. ebookworm reblogged this from elibrarian
  17. elibrarian reblogged this from emergentfutures
  18. creativinsanity reblogged this from pith
  19. marcopol0 reblogged this from pith
  20. canbr reblogged this from pith
  21. sutterbomb reblogged this from emergentfutures
  22. darknesskight reblogged this from wunderrbar
  23. clobberalert reblogged this from emergentfutures
  24. cybercorperation reblogged this from churchofindustry and added:
    So the “Free reader costs $19.99 a month. Across 12 months that’s $239.88. Subtract the base $99 and you have $140.88....
  25. wunderrbar reblogged this from pith
  26. lifeincpete reblogged this from churchofindustry and added:
    If this happens in the UK soon I think I would genuinely interested.
  27. silviowilma reblogged this from pith and added:
    The future is digital.
  28. churchofindustry reblogged this from emergentfutures
  29. miltonalimkt reblogged this from emergentfutures and added:
    Not good enough.
  30. hekj reblogged this from pith